Il crowdfunding per progetti culturali


  • Francesco D'Amato Sapienza Università di Roma

Parole chiave:

Crowdfunding, Fan Funding, Cultural Production, Social Capital, Participatory Culture


The aim of the article is to offer a critical review of the scientific literature regarding the use of crowdfunding for the financing of cultural projects. More specifically, it will examine what has been noticed about the various interpretations and uses of crowdfunding, the relationship between promoters and backers, the opportunities and the criticalities it presents to different types of promoters and different types of projects, as well as about the factors that affect such aspects.

The article is subdivided into three sections The first section considers the motivations of different kind of promoters, the different rhetoric they use to promote the campaigns, the skills and resources need to effectively design and manage the campaigns. In this regard, research shows the extreme relevance of the promoter's social capital for the campaign results. The second section is therefore devoted to the analysis of the different types of social capital mobilized in crowdfunding, of the mobilization strategies implemented by the promoters, of the factors that influence such mobilization and - more generally - that affect the composition of the backers networks. The analysis of these dynamics directs the attention to the skill and resources needed by promoters, to their relationship with funders, and to the ways in which the latter are involved and invited to participate in the projects, besides its funding. The last section is therefore devoted to the critical analysis of crowdfunding, which highlights both the limits of the actual participation of funders, and hence the distance of the prevailing forms of crowdfunding from potentially more innovative models, as well as the asymmetries between different kind of promoters, that is different possibilities to maximize the potential benefits of crowdfunding by various promoters.

The conclusions will point to further directions of research, useful to improve the understanding of crowdfunding by deepening the analysis of relevant but less investigated aspects.

Biografia autore

Francesco D'Amato, Sapienza Università di Roma

Francesco D’Amato è ricercatore confermato e professore aggregato presso il Dipartimento di Comunicazione e Ricerca Sociale della “Sapienza” Università di Roma, dove insegna Comunicazione Pubblicitaria e Analisi della Produzione e dei Linguaggi Musicali. Presidente della sezione italiana della IASPM (International Association for the Study of Popular Music). Dal 2008 svolge ricerca sul crowdfunding, in particolare per il finanziamento di progetti culturali. Tra le pubblicazioni più recenti sul tema: Il crowdfunding per la cultura secondo gli italiani, ComunicazionePuntoDoc (2017); With a Little Help from my Friends, Family and Fans: DIY, Participatory Culture and Social Capital in Music Crowdfunding, The Oxford Handbook of Music and Virtuality (Oxford University Press, NY 2016); Investors and Patrons, Gatekeepers and Social Capital. Representations and experiences of fans participation in fan funding, The Ashgate Research Companion to Fan Cultures (Ashgate, Farnham 2014).




Come citare

D'Amato, F. (2017). Il crowdfunding per progetti culturali. Mediascapes Journal, (9), 246–259. Recuperato da



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