Cooperation rhetoric as risk-communication

An analysis of Biden Administration’s China policy rhetoric through the lens of the Mixed-motive Model

Autori

Parole chiave:

Biden, China, mixed-motives, risk communication, strategic communication

Abstract

This research applies the Mixed-motive Model of Public Relations to analyze the Biden Administration’s rhetoric on China policy, focusing on crisis and risk communication. It explores how the administration rhetorically shifted from Trump’s pure advocacy approach, known as “decoupling,” to a nuanced mixed-motive strategy combining competition and cooperation. This shift redefines the US-China relationship, articulates the US vision, expresses underlying worldviews, and manages inherent tensions in policy rhetoric to reduce the risk of direct conflict. Using Burke’s cluster-agon rhetorical criticism method, the study identifies key God terms, such as “rule-based international order,” “shared vision of future,” “diplomacy,” “network of allies and partners,” “Chinese people,” “US strengths,” and “comprehensive strategy/compete”, and Devil terms, including “challenges,” “conflict,” and “China.” The analysis reveals that Secretary Blinken’s speech serves as strategic communication reflecting a blend of liberalism, realism, and constructivism, which justifies the use of mixed-motive strategies and mitigates tensions by aligning each strategy with a specific worldview. This complex rhetorical approach is shaped by the multifaceted nature of US-China relations and global dynamics. Importantly, the cooperative rhetoric functions as risk communication designed to prevent the US-China competition from escalating into armed conflict.

Biografia autore

Juyan Zhang, The University of Texas at San Antonio

Dr. Juyan Zhang is Professor of Communication at the UTSA and Contributing Scholar for the USC Center on Public Diplomacy. He received his doctoral degree from the School of Journalism, University of Missouri-Columbia. His research focuses on strategic communication, public diplomacy, interfaith dialogue, religious tourism, and media studies. Zhang contributed two monographs for the USC Center on Public Diplomacy’s faith diplomacy project, respectively on Buddhist diplomacy and the Sino-Vatican faith diplomacy.

Pubblicato

2025-12-31

Come citare

Zhang, J. (2025). Cooperation rhetoric as risk-communication: An analysis of Biden Administration’s China policy rhetoric through the lens of the Mixed-motive Model. Mediascapes Journal, 26(2), 247–266. Recuperato da https://rosa.uniroma1.it/rosa03/mediascapes/article/view/19353