Rendering Aurora. Analisi di un processo di rigenerazione urbana a Torino tra il reale e il virtuale

Michela Voglino

doi:10.13133/2532-6562/17917

Authors

Michela Voglino Università degli Studi di Milano Bicocca

DOI:

https://doi.org/10.13133/2532-6562/17917

Keywords:

Computer Generate Images, urban transformation, gentrification

Abstract

Computer generated images (CGIs) are nowadays the main tool for communicating architectural projects: digitally produced in a photorealistic style, they depict both the spaces to be built and the people who will inhabit them. Far from being simple atmospheric visualisations, CGIs are subliminal images that are often sold on the real estate market and flaunted by media and public actors to legitimise urban planning policies. This paper therefore aims to investigate the influence that renderings can have on urban regeneration processes, investigating the case-study of Aurora, a multiethnic and stigmatised neighbourhood in Turin. Here, real estate developers build and market a different, exclusive and exclusionary, image of the present social reality. The iconographic analysis of these renderings then leads us to reflect, in a climate of consensual urban planning, on the management of urban processes by the public sector.

Author Biography

Michela Voglino, Università degli Studi di Milano Bicocca

Michela Voglino è dottoranda in Studi Urbani-URBEUR presso l’Università degli Studi di Milano Bicocca. I suoi interessi di ricerca vertono sul rapporto tra estetica, politica e capitalismo principalmente in relazione a governi urbani, processi di rigenerazione e quartieri stigmatizzati.

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