Intergenerational Influence Culture
Reframing Ageing through Social Media Narratives
Keywords:
Aging, Digital Storytelling, Social Media, Influence Culture, Intergenerational CommunicationAbstract
This article critically examines the construction of ageing narratives within the context of social media, with a focus on how digital platforms are reshaping social perceptions of later life. Anchored in the concept of influence culture, the study investigates the emergence of elderly influencers as an extension of this phenomenon, engaging demographic groups historically excluded from digital content creation. Through an analysis of the case of Gabriella Tupini, an octogenarian psychologist active on YouTube, the article demonstrates how her media literacy, developed through alternative pathways compared to digitally native influencers, bridges generational divides and fosters innovative narratives about ageing. The research highlights the potential of social media to challenge traditional stereotypes, promote mental health, and facilitate intergenerational communication. By situating Tupini’s case within broader discussions on ageing, the article reveals the transformative capacity of digital platforms in constructing and disseminating alternative representations of later life. In doing so, it contributes to sociological discourse on ageing, offering insights into how digital media are redefining the cultural and social boundaries of later life.
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