Young Audiences’ Engagement with Danish Film and Television

Gender, Sociality and Industry Perspectives

Autori

Parole chiave:

Young audiences, Danish audiences, Danish media, Co-viewing, Gender

Abstract

Reaching young audiences has become a challenge for broadcasters and content producers across Europe. This article examines the media consumption and tastes of children and young adults in the small market Denmark. It is based mainly on the qualitative data from two research projects, Reaching Young Audiences (Independent Research Fund Denmark, 2019-24) and Crescine (Horizon Europe, 2023-26). Findings reveal that supported by the abundant availability of content, young audiences display highly personalised, and gendered, preferences in media, influenced by their interests, hobbies, and gender. In social situations, such as co-viewing or going to the cinema, collective mood-management, group needs, and potential for fostering common talk become key factors for content choice. Young audiences’ preferences for higher budgets, visceral genres and their need for choices that match individual as well as group interests challenge small markets like Denmark with limited production capacity.

Biografie autore

Cathrin Bengesser, Aarhus University

Cathrin Helen Bengesser is Associate Professor at Aarhus University’s Department of Media and Journalism Studies. Her work focuses on transnational comparison of European film, television and streaming industries, audiences’ engagement with their products and policy approaches towards their regulation and support.

Pia Majbritt Jensen, Aarhus University

Pia Majbritt Jensen is Associate Professor at Aarhus University in the Department of Media and Journalism. Her work focuses on the intersection of media globalisation, public service broadcasting, Subscription-Video-on-Demand, and audience studies.

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Pubblicato

2026-06-30

Come citare

Bengesser, C., & Jensen, P. M. (2026). Young Audiences’ Engagement with Danish Film and Television: Gender, Sociality and Industry Perspectives. Mediascapes Journal, 27(1), 20–35. Recuperato da https://rosa.uniroma1.it/rosa03/mediascapes/article/view/19435

Fascicolo

V. 27 N. 1 (2026): GEMINI-SCAPES. Detecting the Interplay between Serial Dramas, Gender Issues and European Young Audiences

Sezione

Saggi della sezione monografica

Licenza

Creative Commons License

TQuesto lavoro è fornito con la licenza Creative Commons Attribuzione 4.0 Internazionale.