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L’immaginario diaboliko attraverso eventi, mostre e iniziative
Keywords:
Diabolik, fumetti italiani, comic studies, event marketingAbstract
The impact of characters created by Angela and Luciana Giussani on the Italian imagination is vast, and it is reiterated not only thanks to the presence of the publishing house at festivals and comic fairs or with the recent films directed by Manetti Bros., but also through a specific diversification of events, both commissioned directly by Astorina and realized with their authorization. In this article we will focus on the increasingly important presence of Diabolik and Eva in initiatives, events, and exhibitions, focusing on the use of the characters and the brand, trying to identify how much this event marketing strategy has influenced the contemporary popularity of the Diabolik brand
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