L’Innovazione dei Servizi Pubblici attraverso l’Intelligenza Artificiale

Scenari di Innovazione Emergenti tra i giovani adulti

Authors

  • Antonio Opromolla Università degli Studi Link Campus University
  • Lorenza Parisi Università degli Studi Link Campus University
  • Giancarlo De Matteis Università degli Studi Link Campus University
  • Riccardo Pizolli Università degli Studi Link Campus University
  • Leonardo Trodini Università degli Studi Link Campus University

Keywords:

mediatization, artificiual intelligence, public services, young, co-design

Abstract

Digital public services can improve communication processes and citizens’ engagement, thus contributing to enforce the relations between citizens and public administration. Recently,  few public administrations are exploring the role of Artificial Intelligence (AI) to renovate citizens' interaction with digital public services. Academic literature has explored the way AI can improve services and the overall citizens’ engagement: AI can improve service effectiveness and automation, provide tailored services, offer assistance in specific contexts, and predict the evolution of different scenarios. In order to reach these aims digital public services should be designed following a ‘human-centered’ approach, thus ensuring sustainability over time. Social sciences need to investigate how citizens approach AI. The research shows the results of 4 focus groups carried out in Italy involving 40 young people belonging to two different age groups (14-18 and 19-24), with the aim to investigate young people's knowledge, expectations, and priorities in relation to the role of AI in digital public services and to design new scenarios of innovation. The paper reveals Italian young adults are reluctant to apply AI systems to public services. They do not trust AI in relation to the processing of personal and sensitive data. Using service design methods participants have been asked to define possible scenarios of innovation. Participants identify some areas of intervention (e.g. mobility, education, and health) and problematize some main issues, for example the lack of skills in interacting with AI. In conclusion, the research highlights some interesting young people's expectations and priorities in relation to AI and confirms the importance to co-design AI services with people.

Author Biographies

Antonio Opromolla, Università degli Studi Link Campus University

Antonio Opromolla è docente di Digital Transformation presso Link Campus University.

Lorenza Parisi, Università degli Studi Link Campus University

Lorenza Parisi è Professoressa Associata di Sociologia dei Processi Culturali e Comunicativi presso Link Campus University.

Giancarlo De Matteis, Università degli Studi Link Campus University

Giancarlo De Matteis è studente del corso di Laurea Magistrale in Tecnologie e Linguaggi della Comunicazione presso Link Campus University.

Riccardo Pizolli, Università degli Studi Link Campus University

Riccardo Pizolli è studente del corso di Laurea Magistrale in Tecnologie e Linguaggi della Comunicazione presso Link Campus University.

Leonardo Trodini, Università degli Studi Link Campus University

Leonardo Trodini è studente del corso di Laurea Magistrale in Tecnologie e Linguaggi della Comunicazione presso Link Campus University.

Published

2024-08-03

How to Cite

Opromolla, A., Parisi, L., De Matteis, G., Pizolli, R., & Trodini, L. (2024). L’Innovazione dei Servizi Pubblici attraverso l’Intelligenza Artificiale: Scenari di Innovazione Emergenti tra i giovani adulti. Mediascapes Journal, 23(1), 27–45. Retrieved from https://rosa.uniroma1.it/rosa03/mediascapes/article/view/18564