The virtualization of Museums to the test of Covid-19. A case study

Un caso studio

Authors

  • Giulia Vilardo Politecnico di Torino
  • Tatiana Mazali Politecnico di Torino

Keywords:

digital transformation, museum, virtual tour, covid-19

Abstract

The article explores how the Corona Virus pandemic has affected the cultural sector and the digital models adopted to address the forced closing of all museum institutions.

By using as a case study the virtual tour implemented for the temporary exhibition "Invisible Archaeology" of the Egyptian Museum in Turin, Italy, the article analyzes data of generated traffic and how the general public is positively responding to the use of VR in museums.

The results show that inserting digital assets in museums allowed the development of new types of art installations and gave space to new interpretations of the cultural and art sector.

Author Biographies

Giulia Vilardo, Politecnico di Torino

Giulia Vilardo è Ingegnere del Cinema e dei Mezzi di Comunicazione, attualmente lavora per una società di consulenza informatica. Possiede competenze nell’ambito del design, progettazione e realizzazione di progetti di digital transformation in ambito culturale.

Prima di iniziare la sua carriera professionale, Giulia ha studiato al Politecnico di Torino, conseguendo la Laurea Magistrale con una votazione di 110 cum Laude, e successivamente con 24ore Business School, conseguendo un Executive Master Certificate in Storytelling & Digital Marketing per l'arte e la cultura.

Tatiana Mazali, Politecnico di Torino

Tatiana Mazali, sociologa dei processi culturali e comunicativi, è ricercatrice al Politecnico di Torino, docente a Ingegneria del cinema e dei mezzi di comunicazione, si occupa di cultura digitale, linguaggi dei media, industrie creative culturali (ICC). Co-dirige dal 2007 la piattaforma per la creatività digitale Officine Sintetiche. Ha svolto ricerca presso l’École des hautes études en sciences sociales, la University of Plymouth e la Universitat Oberta de Catalunya.

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Published

2022-07-28

How to Cite

Vilardo, G., & Mazali, T. (2022). The virtualization of Museums to the test of Covid-19. A case study: Un caso studio. Mediascapes Journal, 19(1), 177–203. Retrieved from https://rosa.uniroma1.it/rosa03/mediascapes/article/view/17605

Issue

Vol. 19 No. 1 (2022): Immaginari post-pandemici

Section

Articles

License

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