“In front of you”: public figures and personal images in the digital arena. The visual storytelling of politics and its effects

The visual storytelling of politics and its effects

Authors

  • Alessandra Micalizzi Sae Institute MILANO
  • Tiziana Piccioni IUSVE

Keywords:

Politics, Representation, Images, gender studies, Instagram

Abstract

Politicians have been starting to inhabits social network platforms in order to construct their public image and to give a contribution in directing the political debates in peer to peer contexts.

Their social media presence generates a contamination between the languages ​​of politics and the more dynamic, less structured and unconventional ones, typical of the platforms: from great ideological themes to more personal and personalistic contents, without losing rhetoric and propaganda power.

In this paper we would like to go into depth on the practices of constructing a political storytelling by sharing images, in order to focus our attention on the construction of a relation between politicians and their voters. We’ll propose the qualitative content analysis of visual contents shared on Instagram by four European Prime Ministers, comparing their communicative styles, tones of voice and strategical use of the pictures.

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Published

2022-12-31

How to Cite

Micalizzi, A. ., & Piccioni, T. (2022). “In front of you”: public figures and personal images in the digital arena. The visual storytelling of politics and its effects: The visual storytelling of politics and its effects. Mediascapes Journal, 20(2), 109–130. Retrieved from https://rosa.uniroma1.it/rosa03/mediascapes/article/view/18034

Issue

Vol. 20 No. 2 (2022): Cultural Machines. Unlocking the power of digital methods and computational techniques for understanding socio-cultural processes in digital environments

Section

Research

License

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