Divenire animale: autoritratti, selfie e filtri zoomorfi. Social network e fotografia post-umana

Abstract

If the relationship of photographic production and consumption in the contemporary age passes through the increasingly frequent use of social networks as one passes through which to share the images they produce, and more and more such images are linked and a form of social glassing (Codeluppi 2007, 2012) close to the practices of the self-portrait (Derrida 2003, Zambrano 2003) and the selfie (Boccia Artieri 2012, Colombo 2014, Sorchiotti, Prunesti, 2015) as practices of self performance (Pecchinenda 2018), then investigate the models through which the photo becoming a space of identity building means giving an account of images and production practices within the logic of network media consumption. Our intervention intends to investigate the so-called "zoomorphic filters"; these filters for images born on Snapchat but then spread also on Instragram have the function of transforming one's self-portrait, one's face, one's selfie with animal features.